Alan Khadikov Portfolio

The space aimed to express purity and medical context of skincare brands like Vichy and La Roche Posay.

This project aims to reach new means of communication with a modern customer: zero assistance, ready to go, extra services. Please meet a self-service point, where one is able to grab a meal and beverage, stay a while and get some charging for oneself and mobile devices, while staying online with Wi-Fi connection.

SREDA department store is a new project aimed to build collaborative space for designers and companies, where modern lifestyle is emphasised by appearance of clothes, street food, gaming, plant growing and meet-ups of different communities.

The way product is transformed into the feeling of all-in-all features of lifestyle for a customer is a matter of constant exploration for me. It’s not enough just to combine things together in a convenient merchandising sequence. It’s about building experience based upon people’s aspirations, beliefs and associations. Please meet a new comer - Tweedle Stories - a menswear fashion brand, where traditional craftsmanship embraces innovative techniques. Logo, identity, colors, textures, corner, presentation.

Performed by gold and shades of brown, this retail corner for Apriori chocolate brand in Aviapark shopping mall, Moscow mimics the huge festive cake. It was installed right before Christmas time and right in the central gallery of the mall, so customers didn’t have any chance to pass by without seeing, testing and grabbing things from it. Finger licking good was the key word heard from people. Hope it’s not because of the products only, but also thanks to overall impression of the spot.

Graphic and packaging concept for fmcg-brand corporate promotion.

When it comes to Korea, the pics from beauty industry or exotic natural imageries immediately pop up in one’s mind. What about a new cliche? Korean sweets 🍡🍭🍬 Let me introduce my new design for such sort of capsule-like Asian food which promises to bring brand new flavours to local customers.

Once you start a new project, obviously, you dive into product research defining the way it will communicate with the final customer the best way possible. Collected associations, feelings, textures and so are to be combined into a mood board, which is one of the most efficient means to prove yourself and your client the reason you’ve chosen the very particular approach in design. As a result a Scandi-like corner design for @jenewal_jewelry has appeared.

Ant Ferm project was created as a unique piece of retail design. The main goal was to combine ordinary retail experience with a sort of entertainment, letting customers be engaged into the micro world of small insects - the ants. In fact this is a corner design for a seller of small ant farms. But it also attracts customer’s attention from a far with visual hot spots, starting a storytelling from the very beginning.

X-mas Vibes is created to be installed as a central part of the Christmas Fair in Aviapark shopping mall, Moscow, Russia.

Christmas Market Design in Scandinavian colors and materiality in order to give customers a little bit different impression of Winter Holidays rather then they normally tend to have when visiting malls before Christmas.

Art direction / scenography and staging

These concrete and paper hexagons are the part of visual identity for each @parra_ru furniture collection. A brief pr-story is written on tangible piece of paper and embraced by the light concrete “frame”. Delicate and tough, light and heavy - simultaneously - each set gives a sign of instant visual reaction on it. Undoubtedly it goes in a way of being an object recognized from afar.

A simple idea of creating a family of visual storytellers became true due to the necessity of identification the brand within a huge space of retail mall where customers get lost and simply may not reach my client - Parra furniture store.

It was a challenging task - create a space to promote isolated and non - contextual objects at Imm Cologne furniture Fair. But each of them is a thing of beauty, a unique character capable to form the space around in a specific way. So I hope I've coped with a task.

This spatial project is composed as a cover of a fashionable magazine so customers could literally read a story in both 3D and graphic formats. It’s easy to perceive, it’s familiar to everyone to do, it fits so much people’s everyday behaviour. They all know how to cope with it. But actually the basic aim was to make people feel and taste the furniture using all that recognisable codes.

Plan "B" is a team of young and enthusiastic locals aims to change people's attitude to traditional bouquets of flowers - which are integral part of any ceremony, anniversary's celebration and other private or public holidays. 

A101, one of the most successful real estate russian developer, had an intention to establish a pop-up lounge area in order to represent healthy and eco-friendly lifestyle which A101 embraces while creating new buildings for their customers.

Inventory Art Exhibition was held as a part of more sophisticated project aimed to tell visitors the stories of particular old buildings of Moscow. Historical heritage was re-investigated by contemporary fine artists, designers and architects and translated into more complex language of modern art and design.

3D interior renders for all types of promotion while Christmas period

"IS" installation is a result of collaborative work between Perspekta interior brand and @objektinternational magazine.

This project aimed to explore the boundaries between tough structures almost every contemporary buildings are made of and light, nealy tangible textures, never and ever suitable as a constructive material for human needs, but suitable for the same needs of some other species. Species like bees. Like wax!

A modular system of interior objects with a special mental purpose - keeping nice and pleasant memories by putting the objects connected with them inside of each urn / vase.